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Introducing the 25 Digital Age Trends
The ten Action Principles, working in combination with 25 macro-level trends, are creating and influencing the future of the Digital Age. As you go through the trends, some may appear so obvious you...
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Trend 1: Moore’s Law Continues
For the past 50 years and probably the next, we can expect and plan on computers and their processing power always being faster, smaller and cheaper. Processing power doubles every 18 to 24 months. You...
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Trend 2: Internet Always On
Continual connectivity to the Internet is increasingly taken for granted and relied upon. This 24.7 bit flow to more people with more devices anywhere is encouraging more users to expect fast responses...
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Trend 3: More 24.7 On Demand
Consumers increasingly expect that suppliers will provide content, products and services when, how, where and as the consumer wants them. Content is being consumed as needed with Just In Time real time...
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Trend 4: Increasingly Faster Speeds of Transactions
Instantaneous transactions become the norm when business actions and reactions are done at hyper speed online. The types of transactions vary but instant transactions need to be surrounded by good...
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Trend 5: Increasingly Faster Wireless Networks
High speed wireless networks give us high speed mobility local, regionally and globally. For most of us, it is just a matter of time… How and when will you use it? Gone are the days when we needed to...
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Trend 6: Increasingly Smarter Mobile Devices
Moore’s Law in action is giving us smarter, faster and cheaper mobile devices that are becoming smaller but with larger capacity. This means we can be connected and do better business whenever,...
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Trend 7: Increasing Convergence
Converging of devices, systems and content means we now enjoy an interactive multimedia Internet & web with TV, radio, phone, text, audio, video and augmented reality offering benefits for users...
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Trend 8: More Technical Connectivity
There is an increasing integration of networks, systems, applications, databases, devices, authorizations & access codes. Almost anything electronic can be connected online which brings new...
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Trend 9: More Personal Connectivity
Personal connectivity expands into social networking with friends who have never met but who influence, lead, follow and implicitly trust each other’s opinions. Quality will trump Quantity for most...
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Trend 10: Increasing Formation of Communities
Birds of a feather flock together, especially online as macro and micro-communities form around topics of interest. As trust develops, communities can become markets. Business needs to learn how to...
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Trend 11: Increasing Corporate Ecosystems
Businesses are increasingly interlinking online as manufacturers, suppliers, vendors, customers and affiliates learn to collaborate for mutual profit. To be successful, collaboration requires value...
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Trend 12: Increasing Disintermediation
Middle-men continue to be redefined as they search for better ways to add more value with less cost, less friction, operate at higher speed and with greater efficiency. Intermediaries must add value...
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Trend 13: Increasing Transformation from Atoms to Bits
Digital products can be accessed and delivered immediately and digital processes lead to enhancements and often automation. Producers use less atoms and end users can pay to convert bits to atoms if...
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Trend 14: Increasing Mass Customization
More customers can get exactly what they need and want as new technology allows products and services to be sold on a mass scale but cleverly custom-built and individually tailor-made. Production...
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Trend 15: Increasing Globalization
Increasing world markets mean increasing world competition and world standardization. This global world brings new opportunities but plenty of new risks and threats as businesses choose how to adapt –...
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Trend 16: More 100% Fit Products in Global Niches
Tightly defined niches can have tightly defined solutions. With increasing online access to these niches, trusted suppliers with global scale can more easily and viably create and sell 100% fit...
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Trend 17: Increasing 1 to 1 Marketing
Marketing is moving from the mass to the individual, with more accountability and micro-targeting based on the actions, responses and behaviors of users. Relationships still matter, and many businesses...
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Trend 18: Increasing Aggregation of Information
More users rely on others to aggregate, filter and reinterpret content they receive. These aggregators may be trusted brands or trusted peers, but publishers have always had to choose what they publish...
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Trend 19: The Changing Relevance of Physical Location
Your physical location is increasingly LESS relevant to you but MORE relevant to others. Connected businesses and people can operate from anywhere, but businesses selling physical products want to know...
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